INDEPENDENT MINDS. WEARABLE POSITIONS.
YES, IT'S ME.
Honesty Toward Yourself graphic on the back of a black teeSTART WITH
YOURSELF.EXPLORE THE FIRST EDITION →

WHAT SPEAKS FOR YOU?

Try “mind”, “boundary” or “build”.

OUR STORY / IT STARTS WITH A QUESTION

WE DIDN'T
START WITH
CLOTHES.
WE STARTED
WITH A
CONFLICT.

WHY SHOULD BEING GOOD REQUIRE LOSING YOURSELF?

OUR STORY
A thought becomes a garment — the My Time design on a black tee

THE FRICTION

RULES THAT LOOKED GOOD. CONSEQUENCES THAT DIDN'T.

honesty toward yourself original design

THE REALISATION

SELF-AWARENESS IS NOT SELF-ERASURE.

for myself too original design

THE FORM

A THOUGHT BECAME A GRAPHIC. A GRAPHIC BECAME A GARMENT.

my mind is mine original design

YES, IT'S ME.

QUESTION
WHAT YOU
INHERITED.

OWN
WHAT YOU
DISCOVER.

WEAR
WHAT YOU
CHOOSE.

Original My Mind Is Mine graphic: green brain, headphones and independent-thinking statement

FROM THOUGHT TO THREAD

THE MAKING.
THE MEANING.

The thought comes first. We turn it into a graphic that can be read, questioned and worn.

Original artwork is the starting point for every statement. This first collection brings those ideas together, from independent judgement to care with boundaries.

The collection is in preview. Fabric, weight, print method and final garment measurements will be confirmed with each product before orders open.
EXPLORE THE ORIGINALS

WEAR THE ORIGIN.

VIEW ALL
Own Both Tee — original Acceptance without excuses. graphic, artwork previewResist

Own Both Tee

Acceptance without excuses.

₹1,499Demo price
Black

My Time Tee — supplied model photographBuild

My Time Tee

Arrange your own numbers.

₹1,499Demo price
Black

Ristair black graphic tee worn in an indoor space

NOT A UNIFORM. A STARTING POINT.

YOUR MIND.
YOUR
DECISION.

Self-awareness. Positive ego. Independent judgement.

FIND YOUR STATEMENT
Black Honesty tee with orange outline artwork

YES, IT'S ME.

THIS STORY IS NOT ABOUT US. IT STARTS AGAIN WITH YOU.